Two towers by the sea: MIRAGE project in Netanya’s Hof HaZahav gets full building permit

Another large residential project is getting under way in Hof HaZahav («Golden Beach»), the new neighbourhood in north Netanya. According to a report published on 15 November in ynet’s economy section (Yedioth Nadlan), the BST group, controlled by the Tanus family, has received a full building permit, including the basement levels, for a project called MIRAGE.

What is being built

The report says the project comprises two residential towers with 136 housing units, plus about 5,000 square metres of commercial and office space. BST Yizum is the developer, BST Binyan the construction contractor, and the architectural design is by Zait Lev Architects.

The mix ranges from 3- to 6-room apartments to garden-roof flats, mini-penthouses and penthouses. According to the developer, each apartment will come with its own parking space in the underground garage and a storage room.

Shops, offices and a shared roof

The plan is mixed-use: roughly 2,200 sq m for retail — cafés, boutique restaurants, a convenience store and a pharmacy — and around 2,800 sq m for offices. The third floor is to be a public roof with office space reserved for residents, including a gym with pilates machines, workstations, a meeting room, a children’s play room with gaming and music corners, and shared seating areas.

The beach is never far from mind: the ground floor will reportedly have a storage room for surfboards and a foot-washing station.

Timeline

According to the article, work on site began in July 2026 and basement works are now under way. The permit for the main structure is expected in December 2026, with occupancy planned for the end of 2029.

What the company says

BST’s CEO and owner Elias Tanus said that real-estate decisions taken today will shape Israel for decades, and that more housing must go hand in hand with infrastructure, transport and public space. Asaf Simon, CEO of BST Yizum, claims that pre-sale demand shows the neighbourhood’s potential, saying that seaside living at prices still below the central coastal areas is drawing buyers from Israel and abroad. These are the developer’s own assessments; the article gives no independent figures on prices, sales or the project’s cost.

Context: a fast-growing north

Hof HaZahav lies in the north of the city, near Hovtzelet HaSharon and a nature reserve, and is reached from the coastal road. Ynet notes that a new dedicated interchange is planned as part of the neighbourhood’s development. Infrastructure is a live issue in the area: Netanya’s mayor is due to meet residents of Ein HaTchelet and Hof HaZahav on 23 November, where roads and services for the fast-growing districts are likely to come up.

Source: ynet, 15.11.2026

Image: rendering by Arceffect Ltd, from the ynet article